On the mountain, carving the First Tracks on a Black and Double Black Diamond ski run are the most thrilling. Skiing these runs, especially as one of the first skiers of the day, requires skill and focus and is for the adventurous – those who have passion for living, exploration and a taste for the good life! We capture this spirit in our wines and want to offer premiere access and exclusive benefits for those who share our passions.

We have been so grateful for the popularity of our Wine Clubs that in order to ensure availability of our limited production wines as well as the highest level of concierge and customer service, we have closed Wine Club Membership as of September 30, 2023.

 

We invite you to explore our Wine Club Tiers, detailed below, and submit your request to join our Wine Club Wait List. We’ll be reviewing memberships before each Wine Club Shipment, in February, May, and October, and we’ll reach out as soon as openings arise. Thank you for your interest—we can’t wait to have you as part of our wine-loving community!

 

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WINE CLUB TIERS
 

DOUBLE BLACK DIAMOND WINE CLUB

• 12 bottles of New/Current Release Wines (or Customize with any available Vintages or Formats) per Club Shipment (minimum)
• Club Shipments sent three times per year (total 36 bottles per year)
• 20% discount on all wine orders
• Complimentary Ground Shipping on Club Shipments (three times per year)*
• $25 Ground Shipping on orders in between Club Shipments*
• 3 Club Shipment Commitment (minimum)**
• Estimated total annual spend (if New/Current Release Wines are selected): $4,300 over 3 shipments

BLACK DIAMOND WINE CLUB

• 6 bottles of New/Current Release Wines (or Customize with any available Vintages or Formats) per Club Shipment (minimum)
• Club Shipments sent three times per year (total 18 bottles per year)
• 10% discount on all wine orders
• Complimentary Ground Shipping on Club Shipments (three times per year)*
• $25 Ground Shipping on orders in between Club Shipments*
• 3 Club Shipment Commitment (minimum)**
• Estimated total annual spend (if New/Current Release Wines are selected): $2,400 over 3 shipments

FIRST TRACKS WINE CLUB

• 3 bottles of New Release Wines (or Customize with any available Vintages or Formats) per Club Shipment (minimum)
• Club Shipments sent three times per year (total 9 bottles per year)
• 10% discount on all New/Current Release Wine Orders anytime***
• $25 Ground Shipping on all orders*
• Three Club Shipment Commitment (minimum)**
• Estimated total annual spend (if New/Current Release Wines are selected): $1,300 over 3 shipments

* Temperature-Controlled Shipping, when needed, is a complimentary upgrade.
** Early cancellation fees apply to all memberships cancelled before three completed Club shipments.
*** Discount applies to newest vintage as well as one year's previous vintage; no Library Collection Wines.
 

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CLUB SHIPMENT ANNUAL SCHEDULE
FOR ALL WINE CLUBS*
 

FEBRUARY
Parallel Napa Valley Cabernet Sauvignon

MAY
Russian River Chardonnay / Rutherford Rose

OCTOBER
Black Diamond Reserve Napa Valley Cabernet Sauvignon

* You may customize each Club Shipment with any available vintage or format.

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ADDITIONAL BENEFITS AND PERKS

FOR ALL WINE CLUBS

ADDED WINE AND SHIPPING BENEFITS

• Guaranteed allocation of new release wines at Club Shipment times ahead of other buyers.
• Complimentary upgrade from Ground Shipping to Temperature-Controlled Shipping, whenever needed.
• Complimentary Cold Packs added, whenever needed.
   
• Library Collection Access
  • Only Wine Club Members and those who come for a tasting with us in Napa Valley will have access to purchase our very limited Library Collection Wines. Double Black Diamond Wine Club Members receive a 20% discount and Black Diamond Wine Club Members receive a 10% discount on Library Collection wines.  
• Complimentary darkening and rewaxing of large format bottles
  • After you have celebrated with a magnum or double magnum of Parallel Wines, ship us the empty bottle. We will have the inside darkened and the top rewaxed and ship it back complimentary so you have a beautiful display bottle to always remember that special occasion.

AIRLINE PERKS

• We are thrilled to announce a NEW partnership with Aero - a premier book-by-the-seat jet service connecting travelers to unique getaway destinations. A memorable journey begins in comfort and style aboard Aero’s sleek black jets. Once airborne, guests enjoy elevated dining, a premium open bar, and top-tier amenities. Aero effortlessly merges the worlds of hospitality, design, and travel, delivering a private jet experience at a fraction of the cost. To book your flight and access your 10% discount on pricing, please visit https://your.aero.com/parallelwines.

IN NAPA VALLEY AND PARK CITY, UTAH BENEFITS

• Private Tastings at our Winemaking and Hospitality Home, Brasswood St. Helena
  • Enjoy 20% off tasting fees for both Apres Wine Tastings and Lunch & Wine Tastings for you and your guests (up to 6).
  • Each tasting fee is reduced and waived for you and your guests with a 3 bottle purchase of Cabernet Sauvignon each (normally 6 bottles).

  • For groups of 7+ guests, there are many, beautiful private rooms to utilize for large group lunches, dinners and receptions. We can organize a fully customizable event for a special celebration, corporate gathering or just because! Brasswood  offers special, discounted pricing for larger events because we make our wine on their property. Your Parallel Wines Club Member discount would also apply to all  wines poured/purchased at any event.

• Accomodation Discounts in Napa Valley
  • NEW PARTNERSHIP! Meadowood Napa Valley (900 Meadowood Lane, St. Helena): Rooted deeply in Napa Valley history, culture, and heritage, Meadowood Napa Valley welcomes guests into the fold of our private valley and the flourishing way of life it sustains, close to nature, in tune with the rhythm of the seasons. Parallel Napa Valley Wine Club Members enjoy a 10% discount on rooms. Please make your reservation via phone and mention you are a Parallel Napa Valley Wine Club Member. There are no restrictions other than their availability.
  • The Setting Inn (1205 Hillview Lane, Napa): Nestled between lush vineyards just off Highway 29 in Napa, The Setting Inn is a couples’ getaway and the ultimate wine country retreat. Parallel Napa Valley Wine Club Members enjoy a 15% discount on rooms. Please enter VIP in the promo section of their website and notate the referral in the comments or simply call to book and mention the code. There are no restrictions other than their availability.
  • Wydown Hotel (1424 Main Street, St Helena): Whether exploring the bounty of wine country, away on business or here for vacation, being at the Wydown Hotel is like staying at a friend’s home—relaxed and well appointed, modern, clean and comfortable. Parallel Napa Valley Wine Club Members enjoy a 15% discount on rooms. Please make your reservation via phone and mention you are a Parallel Napa Valley Wine Club Member. There are no restrictions other than their availability.
  • Harvest Inn (1 Main Street, St Helena): Harvest Inn is an idyllic resort designed to celebrate the vineyard way of life - with 81 luxurious accommodations nestled into five uniquely crafted neighborhoods - two secluded swimming pools - and three indoor treatment rooms for spa services. Parallel Napa Valley Wine Club Members enjoy a 15% discount on rooms. Please make your reservation via phone and mention you are a Parallel Napa Valley Wine Club Member. There are no restrictions other than their availability.
• Special Private Driver Services
  • Let us introduce you to our favorite private drivers in Napa Valley and receive special perks and services during your wine tour for being a Parallel Wine Club Member.
• Welcome from the Parallel Partners in Park City
  • Enjoy a warm welcome from the Partners of Parallel Wines (including Parallel Wines of course!) on your next visit to Park City.
• Napa Valley Concierge Services
  • Let us help you plan your next Napa Valley itinerary. Assistance securing private tastings at additional Atelier Melka properties and with other wineries throughout the valley as well as help securing driver reservations.
• Club Member Parties
  • We host an annual Harvest Party in the fall in Park City, Utah, and a Bud Break Party in Napa Valley, CA in the spring.
    • Double Black Diamond Club Members receive 4 complimentary tickets per member to each of these “destination” events.
    • Black Diamond Club Members receive 2 complimentary tickets per member to each of these “destination” events.

    • First Tracks Club Members receive 1 complimentary ticket per member to each of these “destination” events.
       

AT HOME AND IN YOUR COMMUNITY BENEFITS

• Private, Online Tasting
  • One complimentary Private, Online Tasting with three bottles of our Current Release wines per year when you include up to 4 other Napa Valley Cabernet-loving guests at one location.
• Referral Bonus
  • Share your Wine Club Member benefits with your friends! When you recommend a Parallel Wines' tasting in Napa Valley to your friends, they will enjoy your Wine Club Member benefits for the day, including your wine discount and reduced tasting fees or purchase minimum to waive fees.

  • For each referral, we will also happily extend a $100 discount on your next Parallel Wines’ order.

• Support for Your Favorite Charity
  • Donation of an Apres Wine Tasting for up to 4 guests to support your favorite charity’s upcoming fundraising auction/event. Request may be made once per year (Value: $400).

For questions, or if you are already a Wine Club Member and would like to take advantage of your benefits, please contact Adrienne D.A. Smith, General Manager / Partner, at (707) 486-1100 or adrienne@parallelwines.com.